Iconix Brand Group announced a partnership with international supermodel and Sports Illustrated 2009 cover girl, Bar Refaeli to appear in its Rampage brand’s upcoming fall 2009 marketing campaign. Refaeli replaces supermodel, Gisele Bundchen as the new face for the young contemporary brand.
Bar Refaeli commented, “The Rampage line is comfortable and the cuts are very feminine. It always fits perfectly to the curves of a woman’s body – I have curves and I feel really good in it!”
The fall campaign will debut in September issues of fashion and lifestyle magazines such as Elle, Lucky and Cosmopolitan as well as be featured on outdoor advertising and online at fashion and lifestyle websites.
Dari Marder, Chief Marketing Officer, Rampage, commented, “We were looking for a fresh new face to follow our spring campaign with Gisele Bundchen and when we met Bar we instantly fell in love with her. Bar is sweet, young, sexy and beautiful just like our Rampage customer. We look forward to a wonderful partnership.”
The Rampage campaign was shot by famed fashion photographer Gilles Bensimon at an estate in Los Angeles. Refaeli wears Rampage clothing, accessories, intimates and footwear in a variety of set ups from posing seductively in lingerie to a more innocent playful stance in sportswear for the campaign. The campaign was created by the Iconix in-house marketing team.
Rampage is known for offering women clothing and accessories that can take them from day to evening.
Rampage products are sold at better department stores nationwide and at rampage.com.
Iconix Brand Group